The BLC team are old hands at running the European Challenge as it is one of our most popular language events but every year we are amazed by the enthusiasm of the students taking part and the brilliance of their end results.  This year’s European Challenge was no different and we’d just like to share a few of the best moments from the day with you.

 

European Challenge

The Brief:

Students were split up into groups to include a good mix of students from different schools and with two different languages (as we like to make things as challenging as possible!).

Once divided into their groups, the students were then given a variety of marketing tasks around the basic premise of selling Stilton cheese overseas, including:

  • Choosing a trade fair
  • Booking a hotel for the fair over the phone – with a volunteer acting as the hotel receptionist
  • Making a mock-up of their trade stand
  • Creating a 30 second advert in the target language
  • Creating a flyer in the target language
  • Giving a 4-minute presentation: with two minutes allocated to ‘selling Stilton to Lidl’ in one of their group’s languages with our volunteers providing a Dragon’s Den style board and the other two minutes talking about what they have learnt during the day in their other language.

 


European Challenge

 


Students also had to put their culinary knowledge to the test by devising a new speciality pizza with Stilton and other ingredients sourced from around Europe.  There was nothing stinky about the end results and as usual we had a difficult task in choosing a winner! Eventually we settled on:


 

Winners: Breadsticks team with students from ACS International School and Guildford High School

Runners-up: Flatbread team with students from King Edward’s Witley and Therfield School.


Business Language Champions European Challenge event


The feedback

We’ve had some great feedback so far from the schools who took part, including these kind words from the teachers who accompanied their students:

 

Thanks for running such an enjoyable day!” – Ali

 

Our pupils really enjoyed the day, so thank you very much. I think they particularly enjoyed the speeches at the start and felt they could understand much better how they might be able to use languages after school.” – Catherine

 

students participating in our European Challenges language event

 

For more information on how you can get your students involved in similar events please contact us on 01949 860167 or email Sally today.